Now

- 3 mins

This is a now page. Updated on Nov 01, 2024, from Hanoi, Vietnam.

Reading

Traveling

Back to Japan secondary. It truly lives up to its reputation for peace and beauty—just like in the media. I was blown away by the perfectly organized traffic, smartly designed buildings, and how everything seemed to flow with logic and artistry. The payment systems? Next level! Everything is so synchronized and convenient, with self-service machines that are super smart. But oddly enough, I felt a bit of sadness (or maybe boredom) in Tokyo and the places I visited. It felt like they could use a bit more color to brighten things up!

Aspirations for 2024

  • Build a channel for sharing about designing digital products in the financial industry.
  • Read more books about Art and Product management.
  • Travel more with my family. Drive my little princess to explore more places.

Works

  • I moved to a new role as a product designer at a digital bank in Vietnam.
  • Creating my first project to show the invisible things in psychology and understanding how the brain works.
  • As part of my responsibilities, I’m designing the Customer Experience (CX) for the onboarding journey, guiding users from the ‘New’ phase to the pre-loyalty stage.
  • I’m working with our Data team to develop a recommendation platform based on the RFM (Recency, Frequency, Monetary) analysis framework, delivering customer personalization and user engagement solutions.

See more my works.

History

2023

Traveling
I visited Japan in November 2023 to join Coldplay's Liveshow Music of the Spheres World Tour - they're my favorite band. I felt and enjoyed that moment, so great, and Oh Yeahhh 🙌.
Works
  • Ready.io project lauched.
  • Design a Banking service for Household merchants in Vietnam.

2022

Works
  • Head of Design at Ready.io, led team to build a mobile app and we achieved #6 Day-rank on Product Hunt, see detail
  • Techcombank Mobile - Good Design Award 2022 🏅. Proud to be a part of this achievement.
  • Design experience for Bill & Payment services in Techcombank, serving millions of people in Vietnam.
  • Designed UX for Instalment Online 💳 and kept Product team stays focused on the omnichannel services experience, increased more 800% of new users and gained > $40m revenue.
  • Defined Data modeling and Designed UX for Techcombank rewind feature-based data insights ⏪ Rewind 2022, tell customers about their financial life in a year.
  • Designed UX for first digital red envelope feature 🧧 Li xi, an innovative solution for customers with traditional and digital experiences seamlessly.
  • Built a lab to conduct UX Research with Design team, conducted Usability Testing sessions with a hundred participants, and the IDI interviewing sessions.

If my life changes, I’ll update this page. Inspired by johanbrook