COMPANY/ORG.
Techcombank
COMPANY/ORGANIZATION
TechcombankSUMMARY
⏪ Techombank Rewind 2022.
Defined Data modeling and Designed UX for Techcombank rewind feature-based data insights ⏪ Rewind 2022, tell customers about their financial life in a year.
Date:THE CHALLENGE
- How do we surprise customers with their financial insight in a year? Tell meaningful stories to make them proud, more emotional, and helpful insights.
- Personalize stories-based data and "Uncanny Valley" problem in data telling.
- The content creation challenges.
ROLES
- UX Design
- Data Analysis and Modeling
Solutions
Inspired by Spotify Wrapped, Techcombank wants to create “a song of the financial year” for their customers as a commitment to their services’ experience using a banking app as simple as playing a song.
Process
- Data analysis: We “cook” with what is on our hands. Classify customers into different groups based on the behavior vectors.
- Ideate the story line: Create the beat rhythm and surprise customers at the end of the story.
- Visuallize the stories: Create the impressed illustration and animation, play the song like a TikTok clip.
- Hand-off design x data: We cried a lot and smiled too loud when we finished.
