COMPANY/ORG.

Techcombank

COMPANY/ORGANIZATION

Techcombank

SUMMARY

⏪ Techombank Rewind 2022.

Defined Data modeling and Designed UX for Techcombank rewind feature-based data insights ⏪ Rewind 2022, tell customers about their financial life in a year.

Date:

THE CHALLENGE

- How do we surprise customers with their financial insight in a year? Tell meaningful stories to make them proud, more emotional, and helpful insights.

- Personalize stories-based data and "Uncanny Valley" problem in data telling.

- The content creation challenges.

ROLES

- UX Design
- Data Analysis and Modeling

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Techombank Rewind 2022
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Techombank Rewind 2022
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Techombank Rewind 2022

Solutions

Inspired by Spotify Wrapped, Techcombank wants to create “a song of the financial year” for their customers as a commitment to their services’ experience using a banking app as simple as playing a song.

Process

  • Data analysis: We “cook” with what is on our hands. Classify customers into different groups based on the behavior vectors.
  • Ideate the story line: Create the beat rhythm and surprise customers at the end of the story.
  • Visuallize the stories: Create the impressed illustration and animation, play the song like a TikTok clip.
  • Hand-off design x data: We cried a lot and smiled too loud when we finished.

Results

Digital Banking Mobile Rewind