COMPANY/ORG.
Techcombank
COMPANY/ORGANIZATION
TechcombankSUMMARY
💳 Online credit card instalment.
Designed UX for Instalment Online 💳 and kept Product team stays focused on the omnichannel services experience, increased more 800% of new users and gained > $40m revenue.
Date:THE CHALLENGE
- The Prisoner's Dilemma for Transactors and Revolvers impacts to business strategies and customer journey. Expand more debt or Clear all?
- The key is timing the proper user context (shopping use cases) rather than advising them when needed
ROLES
- UX Design
