Conversational Design for Digital Product

- 2 mins

Grice’s Maxims: Cooperative Principle

Quantity
Just enough information
  • Make your contribution as informative as is required (for the current purposes of the exchange).
  • Do not make your contribution more informative than is required.
Quality
Be truthful
  • Do not say what you believe to be false.
  • Do not say that for which you lack adequate evidence.
Relation
be relevant
  • Says things that are pertinent to the discussion.
Maner
be brief, orderly, and unambiguous
  • Avoid obscurity of expression.
  • Don't be ambiguous.
  • Avoid unnecessary prolixity.
Be polite
be brief, orderly, and unambiguous
  • Don't impose.
  • Give options.
  • Make the listener feel good.

Mobile Human Computer Interaction

Human-to-Human interaction
Human-to-Human interaction
Human-to-Computer interaction
Human-to-Computer interaction

Mobile HCI: Most interactions on mobile app related to Vision (exclude Sound and Haptic)

Mobile HCI: Most interactions on mobile app related to Vision (exclude Sound and Haptic)

Design principles

  • 🧠 How might we reduce cognitive load for our customers?
  • 🐎 How might we take simple and short actions for our customers?
  • 🌏 How might we create real artifacts for our customers?
  • 👁️ How might we create beautiful aesthetics for our customers?

4 Dimensions of Tone of Voice

A product’s tone of voice communicates how an organization feels about its message. The tone of any piece of content can be analyzed along 4 dimensions: humor, formality, respectfulness, and enthusiasm.

Think of each of the four dimensions as a spectrum -- a piece of copy could fall at any point along the line.

4 dimensions of Tone of Voice. Source

Tone spectrum

The right tone depends on a user’s contextual needs and corresponding emotions for that experience, as well as how involved and emotional we need to be in the process.

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Tone spectrum. Source
Conversational Design HCI Interaction Design